Concept produced for Ineffable Music Group for a sophisticated rebrand of The Emerald Cup, an annual medical cannabis exposition/competition, and music festival. The Emerald Cup is held in Santa Rosa, CA.
LEFT: Current branding style
RIGHT: Rebrand concept
FINAL DESIGN
The aesthetic of the rebrand design for The Emerald Cup was partly inspired by the geometric dimensionality that can be found in a carved emerald. Conceptualizing the dynamic geometry of the emerald as a "grid," was my main design driver for the experimental typographic treatment of the final logo.
MERCHANDISE
PROCESS
Preliminary designs and typographic exploration
